Content mastery

It’s not about what we teach, it’s about what you learn


As private tutors, our founders saw student after student who had taken one of the branded classroom courses and yet still lacked basic knowledge, such as geometry formulas, or knowledge of how to factor in order to solve in an equation.


This wasn’t because the courses do not teach these concepts. They absolutely do. They just don’t ensure that you learn them. Because most GMAT courses are taught by people who found the GMAT easy, they don’t realize what it takes to get from 0 to 100 on multiple content areas.


If you are sitting in class not taking anything in, there is nothing they can do about it except ask you to pay $200 an hour for private tutoring. So we decided to create a better course.


  • o   Start at your level


Our technology platform figures out what your level is and starts you at your level, not the level at which the class happens to be taught. One of the main reasons why students don’t get what’s happening in class is that the class starts at the wrong level for them.


  • o   Repeat as many times as necessary until you get it


This is the other big problem with teaching content in a classroom. In a classroom, they can only show it to you once, and they have to pack hundreds of concepts into a few hours. You will miss most of them because your brain just explodes. But even the ones you do get, if they are totally new (or “as new” because it’s been so long since you saw them) you forget straight away. The only way to ensure you get them is to repeat them at home. Our technology platform and our experts ensure that you study each concept at the right intervals: repeating it very quickly after the first time you learn it, then once it is closer to your permanent memory, spacing the repetitions a bit further apart.


  • o   Appreciate the content on another level


We don’t just stop teaching you a concept once you get it. We want to make sure the concept is in your permanent memory, so that recall and use of it is automatic rather than effortful. It’s about speed. The better you understand a concept, the more quickly you can recall it. And on the GMAT, time is very much of the essence. If you want to kow what "automatic processing" means in practice, see the question and solution at the bottom.


We also don’t just want to know that you can recall a formula when you know what content area you are studying. We want to know that you can apply it, unprompted, in the context of a wider question that has 4 or 5 concepts going on at once.  It’s about what level of understanding you reach.

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